This is a guest post by Adam Shoshani from HashMugs. Earlier this year we featured Adam Shoshani after seeing how he had creatively combined his love of travel and coffee on Instagram. Since then, Adam has taken his creativity to the next level, and he is here to tell you about it.
My name is Adam Shoshani and together with my brother Daniel we founded HashMugs – the world’s first augmented reality coffee mug and app specially designed for coffee lovers.
Over the last five years I was fortunate enough to live and work in four different countries – Israel, USA, China, and Singapore. During my time in China, I decided to travel as much as I could and explore as many places as possible. It was also during that time that I started learning more about coffee, which also proved to be an excellent way for me to travel and explore new places.
Throughout my time in Asia, I started documenting my travels, memories, and experiences on my Instagram coffee platform @adams_coffee, which quickly drew traction and followers who connected to the idea of coffee and traveling.
Realizing that coffee is a great way to connect with people, get to know new people and explore new places, I joined my brother Daniel and decided to create a product that would change how we all share our coffee moments with one another, creating the world’s most exciting, fun and unique coffee moments ever. Following a year of design and development, HashMugs was finally born.
Our HashMugs allow users to add, using our free HashMugs app (available for iOS and Android), creative augmented reality content such as stickers, animations, and text on and around their mugs and then share on social media like never before. Our goal is to allow people to own a mug which they can customize unlimited times, all while creating exciting coffee moments and engaging other coffee and travel lovers from all over the world.
Connecting with people was essential for us, so we added a Mug2Mug feature in our HashMugs app, allowing HashMugs owners to send augmented reality messages directly to their friends’ HashMugs – creating a new and exciting way for people to connect via coffee. Just imagine receiving a message from your family in a different country with “I love you” on your morning coffee mug and hearts flowing out of it.
Giving back to the coffee world was another goal that was important to us, so we partnered with CoffeeKids, an amazing Brooklyn-based non-profit, providing training, mentoring and financing to young coffee farmers in developing countries – such that with every HashMug we sell, we give back directly to CoffeeKids ongoing projects.
Both Daniel and I are excited for the launch of HashMugs, a product that was born out of our true love for coffee and travel. Our HashMugs are available to order in the U.S. on Amazon in three different colors, and available to purchase worldwide via our website www.hashmugs.com online store.
Our HashMugs app is free to download, and we are continually adding new creative content for our HashMugs owners to use. Bring your coffee moments to life with HashMugs! Cheers everybody!
Photos and article by Adam Shoshani of HashMugs.
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